<?xml version="1.0" encoding="UTF-8"?><body><ul><li><strong><![CDATA[Cloud-based content management]]></strong><br /><![CDATA[The Aruba Meridian platform is a content management system that allows venues to build and manage all of their Meridian components through a simple and intuitive web interface.]]></li><li><strong><![CDATA[App analytics for smarter venue operations]]></strong><br /><![CDATA[The Aruba Meridian platform delivers a reporting feature that lets venues see how mobile app users interact within their apps. With this information, venues can make better-informed operational decisions about the type of content that guests prefer and respond to.]]></li><li><strong><![CDATA[Mapping and self-guided wayfinding]]></strong><br /><![CDATA[The Aruba Meridian platform offers a simple and elegant way to incorporate a venue's custom maps into a mobile app along with directions to points of interest.]]></li></ul></body>